From September 5 to 10, 2023, Munich became the global center for pioneering ideas and developments in the field of mobility. The IAA's big promise: a hands-on festival for everyone. From trade visitors to interested members of the public. The concept - Open Space in the city and Summit outside at the trade fair - was programmatically well linked. As the MCube future cluster, we positioned ourselves in the IAA Mobility Citizens Lab in the middle of Marienplatz and became the central meeting point full of inspiration and exchange on the entire spectrum of the "future of mobility" for 6 days.
For 6 days, we showed visitors which innovative solutions we are developing for the challenges of urban mobility, where they are currently being tried and tested and how we can achieve the mobility turnaround TOGETHER. Our focus is on sustainability and innovation. We are working on solutions that make transportation in metropolitan regions more environmentally friendly and efficient. This is exactly what we talked about with over 1000 visitors at our stand during the IAA Mobility. Visitors were able to experience the entire range of our innovation projects up close and get to know the latest developments and technologies in the field of urban mobility.
MCube @ IAA Citizens Lab booth: Highlights:
We also offered visitors the opportunity to find out about sustainable mobility concepts and experience them first-hand. This was achieved, for example, through
The fundamental questions that arose during the trade fair and which we discussed intensively were: How much mobility can and do we want to afford as a society? How can we make the mobility sector more resilient to global competition, particularly from China, and accelerate the transformation? ⏳ How can we reform our cities and regions more quickly and comprehensively in the face of the climate crisis?
MCube @ IAA Citizens Lab stage To kick off the IAA: Munich's pioneers of the future of mobility introduce themselves: We showed what happens when Munich's academic powerhouse - the Technical University of Munich with its startup factory UnternehmerTUM - joins forces with the leading mobility groups in the region, with the state capital and the state government, with NGOs and startups, with the aim of developing scalable mobility solutions with a model character for metropolitan regions in Germany and worldwide. With
Car sharing: the topic of 'shared vehicles' was addressed in several discussion rounds and workshops. The MCube project ComfficientShare and the 'Hausflotte' project of the EntrepreneurTUM have provided information about #carsharing or car-sharing in a closed user group. Read more here. Professor Benedikt Boucsein of the Chair of Urban Design at the TUM and project manager of the MCube project aqt - car-reduced neighborhoods for a livable city - discussed together with our 2nd mayor Katrin Habenschaden about the mobility behavior of Munich residents and how our city - and other metropolises - can be made more liveable.
E-fuels, how sustainable are they? MCube Co-Director and Head of the Chair of Automotive Engineering at the TUM, Markus Lienkampdiscussed the potential of e-fuels with experts. Is Vorsprung durch Technik enough to overcome the climate crisis? Sebastian Pfotenhauer (Co-Director MCube & Professor for Innovation Research at the Munich University of Technology) has with Simon Herzog the EntrepreneurTUM and other experts discussed this issue and came to the conclusion that although technology is important for combating the climate crisis, political measures, such as CO2 pricing, are necessary to really take a big step.
Further highlights: World record for the Tufast Eco Team of the TUMWith just over 2573 kilometers, the students drove the world's longest distance in an e-car without stopping to charge. They drove their e-car for 6 days on the Munich Airport to the new world record for the longest-range electric car in the world. On Saturday, September 9, the time had come. On the IAA Citizens Lab stage, the Guinness World Record jury cast its final vote: the world record had been broken. Great achievement and a fantastic team! Read more here. Overall, the huge interest shown by visitors demonstrated that we are working on exactly the right topics: We are working on exactly the right topics. It was a very exciting and enriching 6 days for our cluster. We learned new things, recharged our creativity and gained new motivation and inspiration! #packmas
A huge thank you to all MCube - Munich Cluster for the future of Mobility in Metropolitan Regions Members who made our stand and stage look incredibly professional and inspiring in Munich's September sunshine last week. In cooperation with: Munich Trade Fair, IAA MOBILITY, MVG, BMW Group, City of Munich (Munich on the road), SAP, Munich public utilities and MAN Truck & Bus.
#making each other possible #IAAmobility #mcube #clusters4future #futureofmobility #munich #urbanmobility
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