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Review: MCube at the IAA MOBILITY 2025 (Sep. 2025)

Six days, over 1,000 discussions, one common goal: to make sustainable mobility tangible.

From the September 9 to 14, 2025 was MCube with an interactive, open and diverse program in the Citizens Lab at Marienplatz represented - right at the heart of the IAA MOBILITY 2025. Our goal: not only to present mobility, but to make it a reality. to actively shape the future together with citizens, politicians, scientists and companies.

Bringing the future to life together

With over 30 partner organizations we have shown how mobility innovations are already a reality today - from autonomous vehicles in urban traffic to data-based urban planning and concepts for liveable neighborhoods.

The Citizens Lab was there more than one exhibition spaceIt was a place for dialog, experimentation and participation. Whether during live demonstrations, workshops or discussion rounds - the focus was always on the questions:

  • What does sustainable mobility look like in Munich and beyond?
  • Which technologies and concepts are decisive for this?
  • And how can we work together to ensure that they are widely disseminated?

Our program: Six days, six topics

Day 1: Autonomous driving

  • Live demonstrations of autonomous and teleoperated vehicles in Munich city traffic
  • Presentation of the TUM's autonomous racing car
  • Exclusive roundtable with Minister President Dr. Markus Söder, Mayor Dieter Reiter and 50 stakeholders on the future of autonomous mobility

Day 2: Sharing & Start-ups

  • Presentation of innovative sharing concepts, including cargo bike rental on private property
  • "Ultimate European Start-up Event" with Europe's top 10 mobility start-ups
  • Evening networking with players from the start-up ecosystem

Day 3: Research

  • Interactive exhibition on mobility research by TUM, Fraunhofer IAO, Bundeswehr University and many more.
  • Discussion: "State of the Art - Mobility & Technology" with MCube Science Director Dr. Julia Kinigadner
  • Workshop on Sharing Services & Urban Living

Day 4: AI & data

  • Presentation of the Digital Twin of the City of Munich
  • AI applications in the mobility context
  • Discussions on road experiments and sustainable mobility planning

Day 5: Neighborhoods of the future

  • Presentation of the MCube projects MOSAIQ and WiPa
  • Discussion with the International Building Exhibition (IBA) on sustainable urban development

Day 6: Active mobility

  • Cargo bike sharing with evhcle
  • DAV project: Car-free mountain tours
  • Charging infrastructure to join in: ChargeX Installation Challenge
  • Interactive formats to promote active mobility with Experience Consulting

Our findings

  1. Technology as an enabler - Autonomous driving is no longer a vision of the future, but is ready for use in public transport and freight transportation. The discussions at the IAA showed that Germany wants to take responsibility and actively shape model regions.
  2. Participation is the key - In over 1,000 discussions, it became clear that people want to help shape the future. If change is implemented in an understandable, transparent and well-crafted way, people are very willing to participate.
  3. Urban design as the missing piece of the puzzle - Mobility does not end at the curb. How we use public space determines whether mobility becomes sustainable, fair and liveable. This topic needs more visibility - also at trade fairs such as the IAA.

Conclusion: Munich as a European powerhouse for mobility

The IAA MOBILITY is changing - and Munich shows how mobility can be designed in a cross-sector, people-centered and future-oriented way. The Citizens Lab was an open festival for everyone - in the middle of the city and exactly where mobility takes place in everyday life.

A big thank you to all partner organizations, especially to experience consulting GmbH for the curatorial support and to the IBA Munich Metropolitan Region for the joint development of the topic of "Mobility Empowerment".

A new study by MCube Consulting on behalf of Zukunft Nahverkehr (ZNV) shows: Local public transport generates three times as much revenue for the German economy as it costs.

A new study by MCube Consulting on behalf of Zukunft Nahverkehr (ZNV) shows: Local public transport generates three times as much revenue for the German economy as it costs.

Mobility is at the heart of Germany's economic and innovative strength, the key to climate neutrality and the core of everyday life.

Mobility is at the heart of Germany's economic and innovative strength, the key to climate neutrality and the core of everyday life.

The visual utopian Jan Kamensky presented his latest vision in cooperation with the Munich S-Bahn.

The visual utopian Jan Kamensky presented his latest vision in cooperation with the Munich S-Bahn.

Carolin Zimmer from the Chair of Settlement Structure and Transport Planning and Sebastian Preiß from the Hans Sauer Foundation explain in an interview what the project has achieved and what makes it special.

Carolin Zimmer from the Chair of Settlement Structure and Transport Planning and Sebastian Preiß from the Hans Sauer Foundation explain in an interview what the project has achieved and what makes it special.

Major award for a strong team: MCube Consulting receives the Innovation Award of the City of Munich - for a solution that reduces administrative workload, improves security and shows how research enables real change.

Major award for a strong team: MCube Consulting receives the Innovation Award of the City of Munich - for a solution that reduces administrative workload, improves security and shows how research enables real change.

If Munich bids for the Olympics again, it will not do so arbitrarily - but with vision, attitude and a clear plan.

If Munich bids for the Olympics again, it will not do so arbitrarily - but with vision, attitude and a clear plan.

MCube had its own stand at the trade fair and brought together over 100 mobility pioneers at the "Bridging City Innovation Ecosystems" event above the rooftops of Barcelona.

MCube had its own stand at the trade fair and brought together over 100 mobility pioneers at the "Bridging City Innovation Ecosystems" event above the rooftops of Barcelona.

What does the bus of tomorrow need to look like to convince as many people as possible to change buses voluntarily?

What does the bus of tomorrow need to look like to convince as many people as possible to change buses voluntarily?

Our experts gave keynote speeches on why we need fair, inclusive mobility that is suitable for everyday use for everyone.

Our experts gave keynote speeches on why we need fair, inclusive mobility that is suitable for everyday use for everyone.

The city council of Landsberg am Lech has unanimously approved the new traffic development plan (VEP).

The city council of Landsberg am Lech has unanimously approved the new traffic development plan (VEP).

Easy language

What is MOSAIQ?
Imagine something: There is more space for people. The streets have more trees and plants. Everyone can get around better. That's how your Schwabing-West district could be in the future. How would you like your district to be? We want to talk to you about it!

The project is called MOSAIQ. MOSAIQ is a research∙project. MOSAIQ means: Mobility and urban climate in the future city∙part. The Technical University of Munich is leading the project.

What is MOSAIQ about?
MOSAIQ wants to make the streets in the city∙part more beautiful. People should feel comfortable there. There should be more space. For meetings and plants, for example. You can help decide what is tried out in the Stadt∙teil. The ideas come from you. Some ideas will be tried out on the streets for a certain period of time.
The aim of MOSAIQ is to make urban districts good places to live.
At the same time, the climate in the city should improve. And people should be able to move around the city easily. 

What is happening in the district?

  • In the year 2025:
    The people in the district can participate. They can express their ideas. There are discussions, surveys and meetings. Researchers are also starting their work.
  • In the year 2026:
    Some ideas are tried out.
    They are moved around the streets for a certain period of time.
  • In the year 2027:
    The results are evaluated.
    Consideration is given to how things can continue∙.