Press releases on the MCube Consulting Olympic study (Nov. 25)

At a time when cities need to actively shape their future, the latest study by MCube ConsultingThe results of the study showed what potential the Olympic Games could have for Munich and its citizens - not only in a sporting sense, but above all socially, ecologically and in terms of urban development. Numerous renowned media have taken up the results and evaluated them positively.

Media reports worth highlighting

• The study was published on the official website of the City of Munich under the title "Olympics as a catalyst for Munich's future" presented. To the press release with the Lord Mayor. She emphasizes the impetus the study provides for the discussion on sustainable urban development.
• The Süddeutsche Zeitung emphasizes that the analysis sheds light on the actual costs and long-term benefits of a possible bid - objectively, transparently and with a clear view of the opportunities for urban society. To the article.
• The Daily news asks: "What would the benefits be?" and shows that the Olympic Games in Munich make sense above all if they create added value for everyone - for example in the areas of mobility, sustainability and social cohesion. To the report.
• Explained particularly clearly Oliver May-Beckmann the results in the Interview on BR24 in the ARD media library. There, he talks about the key findings of the study and the question of how major events can be organized in a socially and ecologically sustainable way.
• The Munich evening newspaper poses the question: "What benefits would the Olympic Games have for Munich?" and succinctly summarizes the key message: An application can make sense if it is geared towards sustainability and long-term urban development.
• The Mercury sheds light on the economic perspective: "Olympia in Munich - what the study says about infrastructure, voting and the economy". The article emphasizes the opportunities for modern infrastructure, new jobs and climate-friendly investments.

Why the study receives so much approval

1. Sustainable urban development: The focus is on the question of how existing infrastructures can be used and further developed - in terms of climate protection, mobility and quality of life.
2. Transparent data basis: The media emphasize the scientific independence and comprehensibility of the analysis - an important step for an open public debate.
3. Positive perspective: The reports show: Large-scale events can become a driving force for social cohesion and innovation if they are thought through correctly.
4. Social added value: The study shows how the Olympic Games can provide impetus for social participation, volunteering and urban identity.

Statements

Dr.-Ing. Daniel Schröder, Co-Director MCube Consulting, says: 

"Our results show that the Olympics can be a real opportunity for Munich's urban design. It's great that the citizens recognize this. Now we need to translate the momentum of approval into constructive plans and concepts."

Felix Waldner, Co-Director MCube Consulting, adds: 

"Technological developments such as autonomous driving or sharing, digitalization and rethinking urban planning are making mobility policy and planning increasingly complex. Our approach is to use innovative methods to contribute objective arguments with a high degree of practical relevance and formulated in an understandable way. We are all the more pleased that citizens and politicians alike accept these arguments positively and that a constructive discourse is taking place."

Dieter Reiter, Lord Mayor of the City of Munich, emphasizes: 

"We want to make Munich and our transportation system fit for the future - and the Olympic Games can help us decisively in this. Many of the projects that Munich needs anyway can be realized more quickly with the Olympics. We suspected this, and the results of MCube Consulting now impressively confirm it. The Olympics would not be an end in itself, but a real boost for sustainable urban development."

Florian Kraus, sports officer for the city of Munich, says: 

"It is our common goal to organize sustainable Olympic and Paralympic Games in Munich that represent a lasting benefit for the entire urban society. The study has once again shown that we have the necessary possibilities and instruments to achieve this. It is therefore both a confirmation and an incentive."

Oliver May-Beckmann, Managing Director MCube / TUM, explains: 

"We have looked at the 18 planned measures in detail - and the results are clear: while sports venues only have a limited impact, it is the investments in transportation, infrastructure and urban design that can really transform Munich. If the Olympics accelerate these projects, there will be long-term benefits - economically, ecologically and socially."

A boost for Munich and its citizens

The response to the MCube Consulting study shows that the Olympic Games are more than just a sporting event. The referendum on October 26, 2025, with around 66 % Yes votes clearly signaled that the people of Munich recognize the opportunities for sustainable urban development, mobility and social cohesion - a real opportunity for the city.