We analyze and shape the way people move around privately or professionally, which means of transport they use and which factors influence their decisions. This is because mobility behavior is shaped by individual needs, infrastructure, social norms, economic conditions and ecological aspects. Companies play a central role in shaping sustainable mobility. Well thought-out company mobility management (BMM) optimizes the professional mobility of employees and reduces the ecological footprint of companies.
The project aims to influence mobility behavior on the TUM research campus in Garching through digital and physical interventions.
We are investigating the potential impact of innovative Mobility-as-a-Service (MaaS) offerings such as mobility budgets and mobility bundles in real-world laboratories for everyday mobility and major events.
Are you interested in working with MCube?
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