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Profilbild von Dr. Sonja Rube, Geschäftsführende Gesellschafterin bei USP Projekte GmbH; Mitglied des MCube Aufsichtsrats.
  • Supervisory Board

Dr. Sonja Rube

USP Projects GmbH

Managing Partner

The future of mobility in 3 words:

innovative, sexy, relaxed

About me

MCube:

  • What fascinates you about the innovation landscape of mobility in the region?

    • I am fascinated by the enormous innovative power at all levels and all the cooperative network activities for which the Munich region has always been admired.
  • What key challenge do you see for the future of mobility?
    • For me, one of the biggest challenges is to reach a social understanding on the future of mobility that makes us all look forward to the future again. Currently, the future of mobility is often misused to polarize people.
  • What perspective or expertise do you bring to the MCube Supervisory Board?

    • As an innovation and transformation manager, I bring a great deal of technical expertise in innovative mobility design. Above all, however, it is the process-based approach to transformation design and participation to which I can contribute my scientific perspective in addition to countless practical projects.
  • For me, MCube means...

    • Innovation development in high culture.

Curriculum vitae: Sonja Rube is an independent urban planner, real estate economist (ebs) and doctor of philosophy with a focus on innovation and transformation management of urban and mobility development processes for the city of the future. After working in a freelance planning office and for Deutsche Bahn, Sonja Rube has been managing partner of USP Projekte GmbH in Munich since 2005. Thanks to her self-image based on maximum reflection, interaction and co-creation and her unique moderation skills, complemented by valuable research findings on participation, she has an extensive repertoire of methods for shaping the collective future that are relevant to the current social transformation.

With her special expertise in the field of mobility of the future, in particular through project management in innovative research and development projects for sustainable mobility, such as Freising city center, City2Share, Model City 2030, MoveRegioM, transformation management Coesfeld, preparation of the International Building Exhibition "IBA Spaces for Mobility" for Munich or the inter-municipal rental bike system MVG Rad, as well as through her work in research and expert committees, she is currently a pioneer and thought leader for mobility solutions of the future.

Sonja Rube is a lecturer in the field of participation/transformation at the University of Vienna and the Rhein-Main University of Applied Sciences, a speaker at the vhw, Difu, FZNuM, among others, and is a member of the Multi- and Intermodality Working Group and the Impact Analysis of New Forms of Mobility Working Group at the FGSV as well as in various working groups of the Citizen Participation Association, the Competence Center for Citizen Participation and the Alliance for Diverse Democracy.

Projects

In our project "Effective participation for mobility innovation", we are integrating the topics of participation and communication across the cluster.

Easy language

What is MOSAIQ?
Imagine something: There is more space for people. The streets have more trees and plants. Everyone can get around better. That's how your Schwabing-West district could be in the future. How would you like your district to be? We want to talk to you about it!

The project is called MOSAIQ. MOSAIQ is a research∙project. MOSAIQ means: Mobility and urban climate in the future city∙part. The Technical University of Munich is leading the project.

What is MOSAIQ about?
MOSAIQ wants to make the streets in the city∙part more beautiful. People should feel comfortable there. There should be more space. For meetings and plants, for example. You can help decide what is tried out in the Stadt∙teil. The ideas come from you. Some ideas will be tried out on the streets for a certain period of time.
The aim of MOSAIQ is to make urban districts good places to live.
At the same time, the climate in the city should improve. And people should be able to move around the city easily. 

What is happening in the district?

  • In the year 2025:
    The people in the district can participate. They can express their ideas. There are discussions, surveys and meetings. Researchers are also starting their work.
  • In the year 2026:
    Some ideas are tried out.
    They are moved around the streets for a certain period of time.
  • In the year 2027:
    The results are evaluated.
    Consideration is given to how things can continue∙.